Craft messaging frameworks, storytelling strategies, and comprehensive communication plans that resonate with your target audience and inspire action. I work with clients to identify audiences and goals, leveraging the most effective tactics to communicate their message. By integrating thought leadership and organizational insights through digital platforms and editorial content, I help organizations build trust and strengthen their voice.

In times of crisis, I develop holding statements, response matrices, talking points, and interview Q&A materials to address sensitive topics and guide organizations through complex situations. My approach ensures consistent messaging, equips stakeholders with clear responses, and helps maintain credibility during challenging moments.

As a trained reporter with a master’s degree in journalism from Northwestern University’s Medill School, I bring expertise in health, science, and technology reporting. My work has been featured in outlets such as Outside Magazine, The Daily Beast, and Motherboard.

Storytelling lies at the heart of my strategic communications work. During my time with Hillary for America, I traveled across the battleground state of Pennsylvania to capture the voices of local activists, delegates, and supporters, crafting narratives that reflected the diverse character of the Keystone state. Whether producing delegate video stories or podcast episodes, I focused on elevating the issues that mattered most—opioid addiction, LGBTQ rights, and immigrant protections—while ensuring these stories resonated with voters. This experience shaped my ability to create messaging that inspires action and drives connection.

Additionally, my content writing experience includes creating blogs and newsletters. For the venture capital firm Lerer Hippeau, I showcased innovative startups and industry trends. For Solace, a Portland-based startup, I deployed an SEO-centered editorial and web content strategy, catapulting the company to the first page of Google search.

I’ve also developed in-depth, researched reports for policy leader audiences. Using Ipsos Knowledge Panel polling data and additional research, I wrote a 30+ page report for the Virsa Foundation on the mental health benefits of a whole foods plant based diet - The Gaia Study.

This blend of journalism and strategic communication allows me to craft narratives that engage audiences and deliver meaningful results.

• Communications strategy development, project management, and execution

• Messaging and talking points

• Crisis communications matrices

• Blog writing, web copy, and SEO strategy

I develop and implement tailored digital strategies that amplify messaging and drive measurable engagement across platforms. Working with high-profile organizations and leaders, I craft data-informed campaigns that connect with audiences and align with strategic objectives. From social media management and content creation to editorial planning and website audits, I ensure digital communications are purposeful and impactful.

As Digital Director for Senator Ron Wyden, I managed his social media channels, launched innovative campaigns such as the "Ron Report" video series, and increased his social following from 220,000 to 425,000. My work included coordinating a successful website redesign and earning the Congressional Management Foundation's Democracy Award for Innovation through impactful digital strategy and communications.

As Digital Director for the Joint Economic Committee (JEC), I transformed complex economic reports into engaging digital content through social media campaigns, videos, and podcasts. I launched the Opportunity Agenda Podcast, scripting, recording, and editing episodes that connected policy insights with real-world relevance. Under my leadership, the JEC’s social media channels grew to over 34,000 total followers, an increase of 70%, and achieved 4.1 million social media impressions.

At Melinda French Gates’s Pivotal Ventures, I led social media strategy and digital campaigns for initiatives such as Equality Can’t Wait, The Equality Can’t Wait Challenge, and organizational priorities, including caregiving and paid leave advocacy and increasing the amount of women in tech and political office. Collaborating with stakeholders, I developed campaigns that resonated across multiple platforms, ensuring brand consistency and measurable success.

As a consultant to CLYDE, I conducted a comprehensive social media audit for a leading democracy advocacy organization, offering strategic recommendations and actionable insights. My approach emphasized tone, voice, and audience-first goals, helping refine messaging and enhance engagement.

Similarly, as a consultant to Energy Services Media, I performed detailed website and social media audits for B2B energy service supply chain companies. I identified opportunities to optimize digital presence and improve audience connection through targeted strategies.

• Social media strategy

• Social copywriting and management

• Social media audits

• Social media analytics

Tell stories and secure impactful coverage with strategic media engagement.

I’ve amplified financial announcements from the U.S. Department of Energy Loan Programs Office, securing national, trade, and local press coverage, as well as follow-up story opportunities and podcasts. My efforts catapulted Jigar Shah, the Loan Programs Office Director, onto the TIME 100 People of the Year list.

At LPO-hosted Deploy23, I organized high-profile media roundtables that drew attention from outlets such as TIME and E&E News, showcasing private-sector and government leadership in the clean energy transition. In advance of the onsite roundtables, I crafted strategy, messaging, and moderator questions, and invited top-tier reporters to attend. I also prepared DOE principals and private-sector leaders with tailored briefing materials for impactful discussions.

For the National Association of Energy Service Companies (NAESCO), I placed a feature with the Associated Press, showcasing ground-source heat pumps in K-12 schools, and built relationships with key reporters with the goal of establishing NAESCO and Executive Director Tim Unruh as a thought leader in energy efficiency.

By tailoring media strategies and managing crisis communications, I help elevate organizational profiles and ensure their stories reach the right audiences.

• Media relations strategy development

• Targeted media list building

• Reporter relationship building

• Proactive pitching